The number of baby boomers purchasing marijuana increased 19% in 2017 compared with an year earlier, the highest of any generation. Vaporizers and edibles are most popular among millennials, while tinctures are most favored among baby boomers. On Inauguration Day 2017 (Jan. 20), Eaze sales increased 21%, making it the seventh-most favored holiday for ordering cannabis, more than Cinco De Mayo (May 5), Memorial Day weekend and Mother’s Day. Other well-known days include government holidays such as President’s Day and the July 4th, which ranked as the third- and sixth-most widely used delivery days, correspondingly.
Consumers favor ready-to-use, convenient consumption methods like vaporizers, edibles and prerolled marijuana cigarettes. In 2017, vaporizer sales increased 191% and preroll sales increased 267% from 2016. Sales of loose where can i buy weed online, on the other hand, are wilting, having dropped 43% in the last year. People are switching to marijuana as a wellness product for such things as sleeplessness, anxiety, joint pain as well as other ailments. 45% of respondents said they replaced sleeping pills with marijuana.
Meanwhile, other web-based services like marketplace LeafLink Inc. are utilizing the web for connecting marijuana growers and brands with retailers. LeafLink, which launched in 2016 now employs 25, facilitated $18.2 million amount of transactions in December and is also on the right track to facilitate $500 million worth of B2B marijuana transactions in 2108, says Ryan Smith, LeafLink’s 26 year-old co-founder.
Everything is changing so quickly. People say one year in the marijuana market is like seven somewhere else. Cannabis retailers have typically managed their ordering process through email, sms messages and phone calls using a decentralized web of cannabis flower, edible, concentrate and topical vendors, LeafLink says. “As a purchasing manager at a dispensary you might have 25 to 50 brands on your shelves, and also you used to have to have emails, PDFs, texts and telephone calls from brands as to what was available so when. It had been old school,” Smith says.
The LeafLink marketplace lets them place all orders in just one legally compliant shopping website. The cannabis vendors then manage their incoming orders utilizing the platform’s business tools, including CRM, data reporting, order status tracking and fulfillment, the organization says. LeafLink does not process payments, however.
“LeafLink is an order management platform, therefore the orders are carried out online through our platform, but the brands and retailers handle their payments since they usually have offline,” Smith says. “There are challenges around banking in the market, so right now we don’t provide that service. Companies settle in person.”
1,850 dispensaries use the platform and 450 brands sell through it, LeafLink says. To utilize the market, a dispensary sends its state license to LeafLink for review and once approved, LeafLink displays marijuana brands the specific dispensary is legally permitted to purchase based upon state regulations. “Retailers only see what’s they can purchase based upon state rules, “Smith says.
LeafLink, which includes raised $14 million from investors, collects a monthly fee for brands to list on its marketplace; the service is free for retailers. LeafLink recruits sellers and buyers mainly though its team of eight sales agents but additionally though internet marketing. But marketing is tricky for your industry, he says.
Facebook Inc., Google and Apple Inc.’s app store have an array of constantly changing rules about words and images linked to cannabis, Smith says. “On one platform you maybe can’t put up an image of the marijuana leaf, so you may have to create a photo of your own logo instead,” Smith says. “I know one cannabis company with the app that took a couple of years to have approved kifsiz the iOS app store.”
Smith’s partner at LeafLink has come from from eBay Inc., and LeafLink built all its technology in-house. The company is definitely adjusting to the ever-changing regulations in the business, Smith says. “It’s greatly a living project,” he says. “In California for instance, we have been basically building out our structure while they’re drafting their regulations. Everything is changing so quick. People say 1 year inside the marijuana market is like seven somewhere else.”
Because cannabis will not be legal under federal law, cannabis sellers inhabit a gray area with unpublished rules which can be enforced sporadically in terms of advertising their products and services online, West says. As an example, a cannabis retailer may have a Facebook page for the business, but it can’t make sales offers to consumer. However, Facebook Inc. has not clearly defined just what a sales offer is, and some National Cannabis Industry Association members have had their pages rejected by the social media network since they listed their store locations, West says.