With the ever increasing popularity of internet shopping, it has become harder for companies to attract and retain loyal customers. If you want high conversion rates, you need to pay close attention to user experience in interacting with the site, as visitors who are content with it not only buy more frequently but in addition return to your website in the future.
Magento is an extremely popular and multi-functional open source e-commerce platform. Generally speaking, this website engine can be used by more than 100 thousand commercial sites on the Internet throughout the world. Easy to use and getting a lot of settings, it will continue to receive increasingly more support among web-site designers and those who own commercial websites. Furthermore, see examples are fully customizable and ready to meet user requirements, allowing them to create and launch a complete-featured online store within minutes.
However, managing successful e-commerce is a major challenge. Each website landing page needs to be sent to a specific audience, grab their attention, keep these involved, and ultimately become your customers. As competition increases, the investment funnel becomes increasingly more difficult every single day. Therefore, in the following paragraphs, I have prepared tips with the aid of which it will be possible to increase the amount of trust, improve customer experience and generally raise the conversion rate of your existing web store based on Magento.
Improve Perception By Clear Navigation – When a visitor are capable of doing what he would like to do on the site without much effort or interruption, this means that the website is intuitive. It appears simple, but very few sites are intuitive. When a site (as well as just one single small element of a site) is not really intuitive, UX suffers. Navigation, needless to say, is important in aiding visitors get the products they are searching for or want to purchase. When the search process will not be intuitive, visitors will go looking for far more convenient navigation. At a minimum, these are not as likely to return to produce a second purchase.
The goal of the menu would be to show an individual the main parts of the web page making navigation easier. When compiling a list of sections, you should avoid unnecessarily complicated or obscure titles. The same as it’s sqxivg within this Magetique theme: easy, understandable navigation and notable search.
According to the Bright Local survey, 23% of potential customers will probably get in touch with an organization that shows the faces of their employees. People are interested in people: live photos, real stories, and results. The current market is oversaturated, consumers are selective. Be open if you would like them to choose you.
Put yourself in these shoes of any potential client – here is the simplest and a lot obvious technique, but it’s rarely used. What touches you, so why do you buy click here? What prompts one to pay faster? What can cause you to become loyal customer? Avoid using lifeless stock photos which can be inappropriate and tasteless. Skyword research showed that if the content includes interesting images, you may receive typically 94% more views! Just look at those bright and not ordinary pictures utilized in the multipurpose Flash theme.